But for ESPN and MLBAM, that’s hardly the case. These are simply two smart companies who found their digital strategies converging and are leveraging their assets by strengthening a relationship. While competitors, ESPN and MLBAM have long had a solid working relationship, not to mention a rights agreement in place through 2013. Monday’s announcement will simply bring them closer.
(Disclosure moment: I was Vice President and General Manager at MLBAM for eight years)
ESPN, which will be changing the name of its video channel to ESPN3.com in April from the current ESPN360.com, said it will stream nearly 3,500 live events each year. That lineup will include college football, tennis, NBA, and the headliner for this year, World Cup soccer.
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