That’s when you realize that having the right people and the right companies behind your launch is so crucial. Any major undertaking -- be it a new site or a relaunch -- relies on people who understand the issues at hand and companies that provide proven solutions for features like content management systems, integration with third parties, and the all-important quality assurance and testing.
For a cautionary tale, look no further than Major League Soccer and its new site, MLSSoccer.com, which was supposed to launch triumphantly in late March.
The site suffered systemic failure on Day 1. More than three weeks later, problems still abound. The league has been addressing the fallout ever since.
Posts
