GoUSABid lays foundation for U.S. Soccer and World Cup

While the eyes of the world will turn to South Africa this week for the start of the World Cup, the USA Bid Committee has been working hard to ensure the eyes of the world will be on the U.S. come 2018 or 2022.

For a study on a website and an initiative done well, simply take a look at GoUSAbid.com, created by the USA Bid Committee. It is a separate entity from the U.S. Soccer Federation but it is working on behalf of the USSF.

The goal of the committee is to get FIFA to award the World Cup to the U.S. in either 2018 or 2022 (FIFA will award both in one round of bidding, an unusually efficient approach). The goal of the site is get people actively involved, grow their fan base, increase their database of names and capitalize on the surge in interest that comes with a World Cup.

GoUSAbid.com is a well-designed, well-planned, well-executed effort. It has already prompted more than 450,000 people to sign a petition to bring the tournament back to the U.S. (which hosted the tournament in 1994), a decision FIFA will make in December.