unveiled its National Broadband Plan and it gained a lot of support instantly — including a New York Times editorial calling for its quick adoption — but it also spawned a round of thinking ahead to the future of media.
One conclusion, nicely highlighted in an article in the
Atlantic by Max Fisher, is that Internet TV is coming, regardless of what happens to the National Broadband Plan. Any digital strategies being created now must keep this in mind, or risk being obsolete as soon as that future starts taking shape.
Fisher posits in the Atlantic article that cable TV is doomed because it is built on a bad business model: consumers pay for cable access, at prices that keep climbing steeply, and still have to pay again by watching advertisements. While consumers pay for Internet access as well, the costs are lower and so many are paying it already, in addition to cable TV.
The hurdles to Internet TV have been poor video quality and a lack of programming. But as the networks have gotten used to the idea of streaming shows, the programming supply has grown quickly and will continue to do so because networks are motivated by self-preservation. Technology is also improving video quality, which will get another boost if the National Broadband Plan kicks in and increases available bandwidth.