Showing posts with label Video Games. Show all posts
Showing posts with label Video Games. Show all posts

June 19, 2010

ESPN's deal with Xbox continues trend of new distribution methods

This week’s announcement that ESPN had partnered with Microsoft to bring live and on-demand sporting events to Microsoft’s Xbox continued the trend of alternative distribution methods for live sports video.

The distribution of sports content has gone from TV to online streaming on PCs and laptops to wireless devices like smartphones and tablets. Now it is aimed for gaming consoles and other set-top boxes, in one way bringing the cycle full circle back to watching on a TV.

Xbox will reportedly carry more than 3,500 live and on-demand sporting events, bypassing traditional cable providers in the process. The live events will come courtesy of ESPN3.com and will include MLB, NBA, tennis, golf, soccer, college football and college basketball. Noticeable by their absence are the NFL and NHL.

MLB.com announced a similar deal with Sony in April to bring MLB.tv to  PlayStation 3 game consoles and the baseball package is already available on set-top devices from Roku and Boxee.