Showing posts with label ESPN. Show all posts
Showing posts with label ESPN. Show all posts

March 18, 2011

Fab Five "documentary" slides down ESPN's slippery slope

With Japan in a full-blown nuclear crisis and the world anxiously watching events unfold, the No. 1 story on the New York Times’ most-emailed list Thursday was Grant Hill’s response to Jalen Rose and “The Fab Five” film by ESPN.

If you haven’t seen the film, or read the news, Hill, a former star basketball player at Duke in the early ‘90s, was responding to Rose’s statements in the film that Duke recruited only black players that Rose considered to be “Uncle Toms.” Rose, who is also black, was a star player for Michigan during the same era.

Hill’s response in the Times was everything we’ve come to expect from him through the years. It was smart, well written, passionate and unassailable. But my issue isn’t about Hill’s response or Rose’s original statement. It’s not even about race relations, still an uncomfortable topic in America more than two years after we elected our first black president.

No, my issue is with ESPN, and what passes today for its journalism. Eight months after giving us LeBron James’ “The Decision,” -- a made-for-TV spectacle bought and paid for by LeBron himself -- the “Fab Five” similarly blurs the line between real and imagined. 

ESPN spent a month hyping its “documentary” on the Fab Five. But when ESPN made Rose an executive producer for that “documentary,” it sacrificed its soul and the credibility of the film.

Few have called out ESPN for again bending the rules on the athletes and sports it purports to cover objectively. Jason Whitlock, a columnist for FOX Sports, was one of the few to do so.

“Give Rose credit. He talked a major television network and an alleged news organization into allowing him to write his own 90-minute history. We should all be so lucky,” said Whitlock in what was arguably the best column in a sea of columns on the rift.

ESPN has long been on a slippery slope between covering sports and shilling for those sports. “The Decision” and this week’s Fab Five “documentary” simply hasten that decline.

Unfortunately, the Nielsen ratings for the show were released Thursday and ESPN quickly announced the 2.1 rating made it the highest-rated “documentary” in ESPN’s history. To ESPN, that will be all the justification it needs for ditching its objectivity. But the viewing pubic is the poorer for it.

Grant Hill’s response to Jalen Rose {New York Times}
Fab Five film fantasy, not documentary {Jason Whitlock, FOX Sports}

June 19, 2010

ESPN's deal with Xbox continues trend of new distribution methods

This week’s announcement that ESPN had partnered with Microsoft to bring live and on-demand sporting events to Microsoft’s Xbox continued the trend of alternative distribution methods for live sports video.

The distribution of sports content has gone from TV to online streaming on PCs and laptops to wireless devices like smartphones and tablets. Now it is aimed for gaming consoles and other set-top boxes, in one way bringing the cycle full circle back to watching on a TV.

Xbox will reportedly carry more than 3,500 live and on-demand sporting events, bypassing traditional cable providers in the process. The live events will come courtesy of ESPN3.com and will include MLB, NBA, tennis, golf, soccer, college football and college basketball. Noticeable by their absence are the NFL and NHL.

MLB.com announced a similar deal with Sony in April to bring MLB.tv to  PlayStation 3 game consoles and the baseball package is already available on set-top devices from Roku and Boxee.

March 13, 2010

Live streaming bedfellows: ESPN and MLBAM

The announcement this week that Major League Baseball Advanced Media (MLBAM) will handle all of ESPN’s live streaming video may, at first glance, seem like a case of business making for strange bedfellows.

But for ESPN and MLBAM, that’s hardly the case. These are simply two smart companies who found their digital strategies converging and are leveraging their assets by strengthening a relationship. While competitors, ESPN and MLBAM have long had a solid working relationship, not to mention a rights agreement in place through 2013. Monday’s announcement will simply bring them closer.

(Disclosure moment: I was Vice President and General Manager at MLBAM for eight years)

ESPN, which will be changing the name of its video channel to ESPN3.com in April from the current ESPN360.com, said it will stream nearly 3,500 live events each year. That lineup will include college football, tennis, NBA, and the headliner for this year, World Cup soccer.