As reported by PaidContent.org, the number of mobile page views increased to 87.1 million in Vancouver from 34.7 million at the 2008 Summer Games in Beijing. The huge increase came despite it being a Winter Olympics, usually far behind the Summer Games in terms of interest.
Additionally, video streams on mobile phones increased to 2 million in Vancouver from 301,000 in Beijing.
It is a strong sign of how powerful a platform mobile has already become and the trend is headed nowhere but up. Every organization without a plan to incorporate wireless into its content strategy should heed those numbers.
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