Jets, Sainz situation represents progress, however unsatisfying

It’s not exactly news when some NFL players act like lowlifes. It’s certainly not news to any woman who works as a sports reporter, which includes my wife. Most are perfectly prepared to deal with frat boy behavior on the job. So when members of the New York Jets made inappropriate comments to Ines Sainz, a reporter for TV Azteca in Mexico, it became a news story largely because pictures of Sainz play well in today’s media environment. It’s no secret many foreign television networks hire women as eye candy, expect them to do less-than-serious stories while dressed, by professional journalism standards, provocatively. 

So the Jets situation made for an unsatisfying ethical tale.

On one level, it represented progress. The official response from the Jets and the NFL was swift and unequivocal: women reporters are to be treated professionally. The juvenile behavior is no longer winked at or embraced, as it was in 1990 when a group of New England Patriots harassed Boston Herald reporter Lisa Olson. Patriots owner Victor Kiam led the charge, blaming her for his players’ actions while calling her a "classic bitch." The atmosphere was so toxic for Olson, she left to work in Australia for several years.

That stuff is pretty rare these days, especially in New York, which leads the universe in women reporters — including Olson, who lives in New York and writes for Fanhouse.com. Both NFL teams here have had multiple women beat writers and women are a daily presence covering games and practices. Those women, including my wife, Lynn Zinser, a reporter for the New York Times who covered the Giants for several seasons, do not get treated to catcalls and degrading behavior. Why? Because they act like professional journalists and players respond in kind.

USA Bid Committee having a ball keeping its fans engaged

The World Cup ended nearly a month ago. And FIFA won’t award the 2018 and 2022 World Cup host cities until December.

So if you’re the USA Bid Committee, hoping for one of those two coveted selections, how do you keep the casual and hard-core soccer fan excited and engaged in the interim?

Keeping fans involved is a big issue for a lot of sports that have gaps between big events or rallying points. Most Olympic sports fall in this category. The key is creating compelling content and a reason for people to engage on an ongoing basis. GoUSAbid.com has faced this challenge since the site was launched, and it has more than met the challenge every step of the way.

An opportunity to win an autographed soccer ball, signed by the U.S. men’s national team, is the latest lure. That’s what the folks at GoUSAbid.com are offering for the low, low price of inviting five friends to sign up and support the bid. Its goal is to get a million fans to back the effort. The autographed ball is the perfect short-term vehicle to help reach its goal, add to its database and extend the scope of its viral campaign.

It’s another smart effort by the committee, which is working on the behalf of the U.S. Soccer Federation in its effort to bring the World Cup back to the U.S. With more than 917,000 people having already signed the petition, breaking the million mark is a sure bet.

Is lack of a salary cap undermining interest in MLB?

There was an eye-opening Harris Poll released last week that said interest in Major League Baseball has slipped to 35 percent among adults who say they follow the game, down from last year’s 41 percent.

While it’s tempting to say it’s only one poll, or it’s only a one-year anomaly – because we’re in an era of short-attention-span theater, a recession or have so much fighting for our entertainment dollar – but what if it isn’t?

Is it possible that the lack of a salary cap is finally catching up to baseball? Many fans have long decried the lack of a cap, the disparity it engenders between big-market and small-market teams. The behemoths of the game, led by the Yankees, Red Sox, Philles and Mets, can hoard the best players because they can afford them.

It leaves large swaths of the league competitively irrelevant (did you know the Pirates have had 17 straight losing seasons?) and while some of those teams are simply poorly run, baseball’s lack of institutionalized parity plays a big role. The NFL is the best example of how the salary cap improves the health of a league overall. Small-market teams like Green Bay can be perennial contenders, something MLB's Pirates or Royals can never aspire to.

A good goal for FIFA: Use technology, get it right

So now the final stage is set: Spain vs. The Netherlands in what should be a glorious World Cup final, a fitting culmination to the 31-day tournament.

If only . . .

If only the players and the hundreds of millions of fans around the globe who will tune in to watch Sunday’s finale could count on the officials to call a competent game, a 50-50 proposition in a tournament marked by missed goals and handballs, phantom fouls and routinely botched offsides calls.

Of course, the officials are human and fallible. The real fault lies with FIFA, the sport’s governing body, and its president, Sepp Blatter, whose prehistoric mentality toward instant replay has helped create a digital-age mess. Fans worldwide watch the games with the benefit of modern technology – live streaming, slo-mo replays, a terrific on-screen offsides guide – and yet FIFA has refused to make such tools available to the referees, thus creating a huge gap between its technology-savvy fans and the game. The tournament’s -- and the sport’s -- credibility is suffering the consequences.

Technology is a wonderful thing. Video replay has been around since 1963 (yes, 1963).  Instant replay has been widely used in the NFL for the past 25 years. And the NBA, MLB and the NHL have all integrated replay in one form or another. Even a fairly simple technological advance – a microchip in the ball that could indicate when it crosses the goal line, an advance that would have signaled Frank Lampard’s infamous goal should have counted in the England-Germany game – has been spurned in favor of old-fashioned human error.

FIFA and Blatter have no excuse not to leverage all that replay has to offer for the World Cup. This is not some mom-and-pop operation. The tournament is a billion-dollar venture, and by failing to use replay to ensure the fairness and accuracy of officiating, FIFA undermines the very sport it’s charged to promote and grow.